FNA-STAG Announces New CEO

The Farmers of North America Strategic Agriculture Institute (FNA-STAG) today announced the
appointment of Bob Friesen as its new CEO.
For over 10 years, Friesen represented farmers’ interests as the President of the Canadian Federation of
Agriculture, gaining a reputation for being the farmers’ advocate domestically and internationally. “I’m
thrilled to be able to build on my experience with CFA in this new role and am looking forward to
continuing to push for farm profitability,” said FNA-STAG CEO, Bob Friesen. “Building farmer
empowerment is in my blood”.
Friesen has been working with FNA since early 2009 in a government and member relations role, and
those roles have been formalized in this position with FNA-STAG. “There is a lot we can do for the cause
of farmer empowerment through this organization”, comments Friesen. “Margin is being taken from
farmers everywhere they turn because the industry knows when a farmer works alone, he is a price-taker.
We need to turn that model around.”
Friesen believes that farmers have an opportunity to take control of their industry by working together.
“There isn’t a single company in the entire agriculture industry that isn’t trying to maximize profit by pricing
their products according to what they think the farmer will pay. Then FNA enters that market and
everyone else is forced to lower their prices. Farmers can change the marketplace when they work
together. It’s exciting to see it.”
One of the first orders of business is to finalize a Board of Directors that includes representation from FNA
members across Canada. “FNA members are a business alliance of farmers that understand the power of
working together”, says Friesen. “Through FNA-STAG and the guidance of the Board of Directors, we will
work to strengthen this business alliance and expand their opportunities”
FNA-STAG was incorporated as a not-for-profit in March 2008, but has not been active until now. While
FNA is involved in improving farm profitability through the delivery of products and services, FNA-STAG
will focus on improving profitability by working with other organizations on better policy and regulation and
undertaking research projects that are necessary in building new profitability opportunities.
Friesen will operate out of Ottawa, with a Secretariat office at the FNA headquarters in Saskatoon.
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Farmers of North America Strategic Agriculture Institute (FNA-STAG) is a not-for-profit organization with
the single mission of “Improving Farm Profitability.”
For more information contact:
Bob Friesen, CEO: (613) 230-2222 / (204) 509-8711